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Who can use account hierarchies: Salesforce account hierarchy use cases for RevOps teams
Account hierarchies in Salesforce can be used by every team and department that falls under the RevOps umbrella.
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Why we built this: Visual history log
When the path a lead has traveled is visible in Salesforce, the tools are at your disposal in times when audits are necessary.
MQL vs. SQL: Definition, Examples, and Best Practices for Salesforce
Learn the key differences between MQL vs. SQL, with examples and best practices for maximizing your MQL to SQL conversion rate in Salesforce.
3 lead routing plays to boost pipeline for marketing operations
Three marketing ops experts from leading companies like Cisco, Coveo, and Union Square Consulting share their lead routing plays.
Lead Routing: 10 Examples, Best Practices, and Automation Hacks
Optimize your lead routing with these examples and best practices. Discover how automation improves your routing efficiency and conversions.
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Why we built this: Multi-SLA timers
Here’s why we built custom time zones for multi-SLA timers.