Data Agents. Consider your data problem solved.
Your revenue engine runs on the data in your CRM. So why do you still trust it to data providers, spreadsheets, and manual cleanup that were never built to get it right? Data Agents enrich, deduplicate, and correct every account, then keep it that way.
match rate improvement.
Your CRM data is working against you
Data providers give you a starting point. They can’t fix what breaks after the data lands in Salesforce.
Your provider can’t finish the job.
Subsidiaries float without a parent because hierarchy data stops at the legal entity. Your reps work blind to the full account family.
Your data is wrong right now.
M&A, renames, and restructures happen constantly. Your provider catches up months later. Your hierarchy, territories, and reports are wrong in the meantime.
Bad data doesn’t announce itself.
Junk submissions, duplicate entries, inconsistent names, blank fields. Every bad record quietly erodes the matching, routing, and reporting built on top of it.
Solution
Agents consume, Data Agents improve.
Other agents inherit your data problems. Data Agents solve them, going into the record itself, fixing what’s broken, and making the data worth trusting before anything else acts on it.
Native to Salesforce
Data Agents work inside Salesforce, on your real records, not a copy sitting in someone else’s system. Nothing leaves your org, and nothing is written without your say.
Tailored to your business
Most data is one-size-fits-all, and teams bend the business to fit it. Data Agents flip that, shaping your data to how you sell, so each account is classified, segmented, and structured your way.
Waterfall or AI only, your call.
Most tools make you pick a side. Data Agents work alongside your existing providers or instead of them — our proprietary database fills what they miss either way.
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Features
Fix the data. All of it.
Hierarchy Mapping
Builds corporate structure from ownership and operating relationships, including subsidiaries your provider doesn’t track.
Match Intelligence
Finds account records that represent the same company, including matches your existing rules and providers would miss.
Enrichment
Fills missing fields from your calls, contracts, the web, and our proprietary database — tailored to how you sell.
Normalization
Standardizes names, titles, and fields across every record so matching, reporting, and segmentation work as needed.
Validation
Catches bad records and verifies accuracy before anything is written. No provider is 100% correct.
Detection
Monitors news and filings for M&A and restructures so your records reflect the market as it happens.
Classification
Applies your industry, vertical, segment, and territory definitions to every account so data reflects how you sell.
Account Scoring
Scores accounts for ICP fit, prioritization, and survivorship so reps know which records to focus on.
How customers use Data Agents.
AI working continuously on your revenue data layer, alongside
your team and inside the system they already use.
FAQ
Questions buyers ask first.
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What are Data Agents?
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A growing set of AI agents that work inside Salesforce and fix the data itself — the broken hierarchies, the duplicates, the gaps and errors that pile up over time. Each runs natively in your org. You choose how much they handle on their own and how much goes to a review queue.
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How accurate is it, and what about hallucinations?
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We claim the most accurate your CRM has ever been, so this is the question that matters. The model doesn’t answer from imagination. Every suggestion is grounded in real evidence, your records, cited sources, and our own proprietary database built for accuracy on the companies you sell to.
When the evidence isn’t there, the agent scores it low and routes to you instead of guessing. Customers run it across hundreds of thousands of accounts and can check any answer in seconds, and a review queue means nothing risky is written. As trust builds, the agents take on more on their own.
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How does human review work?
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Fully automated, partially reviewed, or nothing writes without your sign-off — you set the model. Change it any time as trust builds.
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Is it really 100% native to Salesforce?
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Yes. Data Agents run entirely within your Salesforce org. No data leaves, no external system holds a copy, no integration to maintain. The agent reads your records, generates a suggestion with a confidence score, and either writes it automatically or routes it to a review queue. You set the threshold.
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Can I keep using my existing data providers?
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Yes. Data Agents are built to work with what you already have. You can run them alongside your existing providers in a waterfall, pulling from D&B, ZoomInfo, or any other source first, then filling the gaps with public data, your own records, and our proprietary database.
Or you can skip the providers entirely and run AI only. Most tools force you into one model. We don’t. You decide what sources to trust and in what order, and you can change it any time.
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How is this different from what my data provider already gives me?
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Data providers give you their database — the same firmographics, the same hierarchy from the same source, the same gaps, for every customer. Data Agents go further. They pull from public sources, apply your own business rules and taxonomy, and fill what’s still missing with our proprietary database built specifically for the companies you sell to. The result is written directly into your Salesforce records and stays current as things change.
