Salesforce’s biggest conference is right around the corner, and with it comes three action-packed days of learning, networking, and can’t-miss Dreamforce RevOps events across San Francisco.
Alongside the main keynotes and sessions at Moscone Center, attendees can look forward to a packed calendar of Dreamforce events happening throughout the city. Keynotes and workshops fill Moscone Center, but there are also Dreamforce events abound across the city that you can attend to spark connections and share fresh ideas.
Use this guide as your Dreamforce agenda builder so you can lock in the keynotes, events, and parties that should top your list this year.
What is Dreamforce?
Dreamforce is Salesforce’s annual conference and one of the largest technology gatherings in the world. Each fall, more than 150,000 professionals travel to San Francisco to learn new skills, explore Salesforce innovations, and connect with peers.
Described by Salesforce itself as “more than just a conference,” Dreamforce will have attendees joining hands-on workshops, product deep dives, and keynotes from business and industry leaders.
The event itself draws massive crowds from around the world, but it’s the live concerts, community service projects, and after-hours Dreamforce parties that really reinforce its reputation as a can’t-miss conference.
When is Dreamforce 2026?
Dreamforce 2026 runs from September 15 to 17, a month earlier than last year’s October dates. Salesforce lists Monday, September 14 as the arrival day, and attendees who want a head start on certification can add on Trailblazer Bootcamp from September 12 to 14.
Salesforce hasn’t published badge pickup hours yet. Pickup opened the day before the conference in 2026, so plan to arrive by Monday the 14th if you want a stress-free first morning.
Where is Dreamforce 2026?
Dreamforce has called San Francisco home every autumn since 2003, with the Moscone Center (747 Howard St, San Francisco, CA 94103) as its hub. You can also tune in online through Salesforce’s free streaming service, Salesforce+.
Dreamforce Agenda Builder: Best Dreamforce Events and Things to Do in San Francisco
Dreamforce packs a lot into three days, from Salesforce-led sessions to city-wide celebrations.
To help you plan, we’ve broken it down into two parts: what’s on the official Dreamforce agenda, and the after-hours Dreamforce parties across San Francisco that keep good times rollin’ after the keynotes wrap.
Just interested in the post-Dreamforce parties and events? Click on the highlight and jump straight to our top picks.
What’s on the official Dreamforce 2026 Agenda
Salesforce is still finalizing the full 2026 session catalog, so exact times will land closer to the event.
Here’s what’s confirmed for each day, plus the numbers: 1,600+ breakout sessions, 50+ keynotes, 150+ hands-on trainings, and 240+ community roundtables.
This year’s speaker lineup already includes Sterling K. Brown, Tony Robbins, Sheryl Lee Ralph, Lovable CEO Anton Osika, and MIT behavioral scientist Renée Richardson Gosline, with more added regularly.
Dreamforce Day 1 – Tuesday, September 15, 2026
Dreamforce Opening Keynote
Marc Benioff, Salesforce Chair and CEO, takes the stage alongside special guests to kick off Dreamforce 2026. Expect the year’s biggest product announcements as Salesforce lays out its vision for the agentic enterprise.
Campground and All-Day Experiences
The Campground opens with product demos, customer stories, and hands-on time with Agentforce and Slack. You can also reserve one-on-one time with product experts to dig into your own org’s questions.
Can’t-Miss Sessions for RevOps
Day 1 sessions already announced include “Salesforce Transforms Sales with Data, Analytics, and AI,” “Data 360: Your Trusted Foundation for Agentforce,” and “Architecting Agentforce: The 5 Design Pillars to AI Success.” Each one speaks directly to how teams handle RevOps data management in an agentic stack.
Dreamforce Welcome Reception
Close out the first official day with peers at the on-campus reception before the evening’s after-parties begin.
Dreamforce Day 2 – Wednesday, September 16, 2026
Fireside Chat with Marc Benioff and Special Guests
Benioff returns for a fireside conversation with guests still to be announced.
Product and Industry Keynotes
Day 2 stacks the product and industry keynotes back to back. Announced sessions include “5 Steps to Getting Started with Data Cloud and Agentforce,” “Bring Slack and CRM Together with Salesforce Channels,” and “Secure AI at Scale: Multi-Agent Design in Action.”
Dreamfest with Surprise Musical Guests
The official Dreamforce celebration moves to the ballpark this year, and Salesforce hasn’t revealed the headliner yet. Metallica and Benson Boone split the bill in 2025, so expect the 2026 reveal to be worth the wait.
Dreamforce Day 3 – Thursday, September 17, 2026
True to the Core
Salesforce product leaders answer unscripted questions directly from the audience in this annual live Q&A. It’s consistently one of the most candid hours of the conference.
Dreampitch
Dreampitch returns with entrepreneurs pitching AI-powered ideas live, Shark Tank style, and the audience helps decide the winner.
Can’t-Miss Sessions for RevOps
Day 3 brings “AI Sales Agents: Your Secret to Smarter Selling,” “How Salesforce Builds Agentic Revenue Solutions,” and “5 Roles You Need to Succeed with Enterprise AI.”
The Best Dreamforce After-Parties and Events in San Francisco
Most partner-hosted parties get announced through August and September, and we’ll keep this list updated as they land. But two Dreamforce RevOps events are already locked in:
Dreamforce After Parties Day 1 – Tuesday, September 15, 2026
The RevOps Afterparty at Dreamforce 2026
5:00 PM to 9:00 PM
Soma Eats on Second (186 2nd St, San Francisco)
Wrap up the first day of Dreamforce 2026 with Traction Complete and the RevOps community, a short six-minute walk from Moscone Center.
This evening event brings together revenue, sales, and marketing operations leaders for networking, good food, and conversation. Expect lively discussions around RevOps, data, and AI while enjoying San Francisco’s best bites, craft beers, and wines.
Dreamforce After Parties Day 2 – Wednesday, September 16, 2026
AI Unfiltered at Dreamforce 2026
1:00 PM to 8:00 PM
SandboxVR (767 B Market St, San Francisco)
AI Unfiltered is Traction Complete’s flagship RevOps event at Dreamforce, back for 2026 on Wednesday, September 16 at SandboxVR. It’s built by RevOps, for RevOps: real conversations and practical tactics, with peers across revenue, sales, and marketing operations.
Join 300+ RevOps, Sales Ops, and Salesforce leaders for a full day of curated roundtables on AI in the go-to-market stack.
Every roundtable is guided by a hand-picked moderator, experienced operators chosen to keep the conversation candid and moving. Last year’s AI Unfiltered drew nearly 500 registrations, and the 2026 edition is built for even more community.
This year we’re taking over both floors of SandboxVR for a full afternoon and evening.
Alongside the sessions, you’ll have access to VR rooms, a live DJ, and food and drinks throughout.
Event Agenda (drop in anytime)
1:00 PM — Welcome and introductions
2:00 PM — Roundtable session 1
2:15 PM — AI expert session
2:45 PM — Use case presentation
3:10 PM — Break and sharing stations
3:40 PM — AI expert session
3:55 PM — Roundtable session 1
4:55 PM — Break and sharing stations
5:25 PM — Use case presentation
5:50 PM — Roundtable session 2
6:50 PM — Closing remarks
7:00 PM — Mix and mingle with VR, live music, and food and drinks
The schedule is flexible, so you can hop in or out at any point. Whether you stay for one session or the full program, you’ll walk away with new ideas and connections.
Make the Most of Dreamforce 2026
Dreamforce 2026 packs the week with official sessions, after-parties, and community gatherings that create unforgettable experiences.
If your focus is on RevOps, mark your calendar for The RevOps Afterparty on September 15 and AI Unfiltered on September 16. Both Dreamforce RevOps events bring peers together to share ideas, trade lessons, and build fresh insights you can use right away.
Build your Dreamforce agenda, register early, and take full advantage of everything San Francisco offers during the conference.
