See how agentic scoring and data normalization make Salesforce account dedupe accurate, explainable, and sustainable at scale.
Popular Marketing Operations reads
Webinar
Zero Margin for Error: 10 Data Quality Requirements for AI
Get the 10 data quality requirements to meet before an AI agent touches your Salesforce data. Watch the Dreamforce session with Traction Complete and Snap Inc.
Demo on Demand
Use Case: Your first step with AI: Discover before you automate
See how RevOps teams can explore AI safely, validate data, and move to automation with confidence.
Demo on Demand
Use Case: Why It’s Time to Replace LeanData (and How to Do It Right)
See how replacing LeanData can be your opportunity to streamline processes and elevate your GTM capabilities—well beyond lead routing.
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Guide
12 Agentic Data Plays for RevOps
Learn how RevOps teams use Data Agents in Salesforce to validate and standardize records, enrich accounts, and route leads with real-time context.
Playbook
The L2O Playbook: Fix the funnel, trust the data
How to rebuild a broken funnel’s data layer across five pillars, so AI, reporting, and attribution can finally be trusted.
Webinar
Co-Lab: Fix the Data, Trust the AI
AI can’t fix broken data — it scales the mess. Learn how to rebuild your data layer for stronger attribution and handoffs.
Demo on Demand
Use Case: Agent-Powered Account Scoring & Deduplication
Playbook
GTM Playbooks: Rebuilding Trust and Data Across Revenue Teams
How do you make your data layer trustworthy enough to build AI on? Revenue Architects from Fivetran, GitHub, and Inchcape Shipping Services share field-tested playbooks for fixing CRM data, rebuilding trust across teams, and putting Data Agents to work in Salesforce.
Webinar
Co-Lab: The New Revenue Data Architecture — How to Rebuild Trust in Your Data Layer
Learn how RevOps teams are rebuilding the data layer for the AI era: source of truth, data quality, governance, and AI readiness.
Blog
What's a Salesforce Account Hierarchy? Definition, Benefits & Setup
A Salesforce account hierarchy maps parent-child relationships across your org. Learn what they are, who needs them, and how to build them.
Lead Routing Is Broken: How Marketing Ops Teams Are Re-Architecting Lead Flow
MOps teams are rethinking lead routing with AI. Learn what works, where it helps, and why clean data still matters.
Salesforce Rollup Summary Field: 3 Limitations and Fixes
Salesforce rollup summary fields break at 40 per object, need Master-Detail relationships, and can't see across hierarchies. Here's the fix.
