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Lead Routing Is Broken: How Marketing Ops Teams Are Re-Architecting Lead Flow

MOps teams are rethinking lead routing with AI. Learn what works, where it helps, and why clean data still matters.

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Use Case: How AI is changing data quality for revenue teams

See how AI data quality moves beyond basic cleanup to improve Salesforce routing, segmentation, and revenue execution.

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Use Case: AI-enriched account hierarchies: Model how you actually sell

See how AI-enriched account hierarchies help you build brand and agency structures that reflect how your team actually sells, bringing real context into Salesforce and improving prioritization, coverage, and execution.

AI + Account Data: the Use Cases Ops Can’t Ignore

Explore how ops teams use AI to turn Account data into actionable insights. Hear practical tips and real-world use cases.

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Use Case: The last mile of GTM strategy: Territory execution

See how territory execution in Salesforce automates assignments and transfers so your GTM plans actually get used.

Architects of scale: Winning with a solid AI data strategy

SHIFT Day 3: Architects of scale: Winning with a solid AI data strategy

Watch this on-demand session to see how AI can map complex account relationships, enrich parent-child connections, and build hierarchies on the signals that actually drive results.

SHIFT Day 2: Where AI meets operational reality

Explore how AI for Salesforce data quality can transform messy CRM data into a trusted foundation. Hear strategies from industry experts and see them in action with a hands-on Salesforce use case.

SHIFT Day 1: How Salesforce Admins Can Use AI to Remove Manual Work

We partnered with Salesforce Ben to explore how Salesforce admins and RevOps teams can use AI to reduce manual work and improve data workflows. Watch the on-demand session.

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Use Case: Build vs. buy hierarchies (and how AI can help)

Learn how to simplify Salesforce account hierarchies using automation and AI for cleaner data and better GTM insights.

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