MARKETING OPS & TRACTION COMPLETE PRESENT

Lead Routing Is Broken: How Marketing Ops Teams Are Re-Architecting Lead Flow

Lead routing is evolving, but the fundamentals aren’t going anywhere. They’re finally being put to work.

In the age of AI and autonomous agents, routing logic isn’t just a background workflow. It’s what guides how leads move and how deals get worked.

In this session with Traction Complete, MoPros, and Stefani Sanchez (Dropbox), we break down what’s actually changing for MOps teams and what still needs a human touch.

What you’ll learn:

  • Why clean data and matching are still the foundation
  • How AI can fill gaps and enrich records in real time
  • Where AI falls short and why guardrails still matter

Watch the webinar

SPEAKER SPOTLIGHT

Your experts

Stefani Sanchez Campaign Operations Lead, Dropbox
Bec Henrich Chief Marketing Officer, Traction Complete