How to Truly Operationalize ABM

“77% of marketers reported the pace of marketing efforts are faster than a year ago — and this number rose to 83% for enterprise marketers”

As ABM trends change and your go-to-market motions get more complex, getting by doing the basics of ABM doesn’t cut it. Data changes on a constant basis amplified by evolving target audience preferences, new channels, and demand for personalization.

Target Account Strategy? ABM? ABX? Ditch the acronyms and jargon and learn how to go deeper in your ABM with the right tools and tactics to effectively produce results and truly operationalize your strategy.

What you’ll learn:

  • How to operationally align your go-to-market team and get the most out of each and every ABM effort.
  • How to architect your tech stack to take your ABM to the next level with must-have tools and techniques.
  • Winning ABM strategies that marketing and marketing operations leaders prioritize as go-to-market motions and trends change.
  • Specific ABM tactics and practical advice to operationalize your ABM strategy, from lead-to-account matching and routing tips to content personalization strategies.

Watch the conversation


Your Marketing Ops experts

Bec Henrich VP of Marketing, Traction Complete
George Samaras Director, Marketing Operations & Technology, Coveo