ABM: Operationalizing A Funnel Strategy
George Samaras, Director of Marketing Operations and Technology at Coveo, brings close to 10 years of experience in operations, consultation, and implementation. In our latest episode of the Revenue Optimists, he returns to talk with Traction Complete’s David Nelson about:
- Operationalizing a funnel ABM strategy
- Nurturing prospects through the sales pipeline
- Tailoring ABM events to different ICPs
Get to know George
George Samaras is the Director of Marketing Operations and Technology at Coveo, an AI-powered search engine used for ecommerce, customer service, websites, and workplaces. In addition to being an expert in Salesforce, he carries over nine years of experience in operations, consultation, and implementation.
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