Empower RevOps to lead, not lag.
AI is transforming how revenue is generated—but if RevOps stays stuck in manual mode, growth slows down. To stay ahead, RevOps must shift from reactive to proactive with intelligent automation, clean data, and connected workflows that fuel cross-functional alignment.
Take control of bad data
Inaccurate data derails forecasts, slows decision-making, and undermines trust. Use AI-enhanced workflows to automate cleansing, enrichment, and validation, so every team operates from a single, reliable source of truth.
Orchestrate a connected revenue engine
Disjointed systems break the customer journey. AI-enhanced automation lets you align sales, marketing, and customer success in real time, streamlining handoffs, syncing touchpoints, and adjusting workflows as priorities shift.
Drive scale with AI-enhanced precision
RevOps can’t rely on spreadsheets in a world moving at machine speed. Use AI to map account hierarchies, optimize territories, and surface insights that trigger action automatically—accelerating execution without adding overhead.
Make your data more actionable with AI
Improve the quality, marketing segmentation, and depth of your data with AI. Fill gaps, fix errors and uncover new insights, to give your team the information they need to make informed decisions.
How Cresta’s RevOps team overhauled territory planning and lead routing
Our lead routing was very, very manual. With Traction Complete, we’ve actually been able to automate the process entirely.
Stephen Daniels
Senior Director of Revenue Operations at Cresta
FAQ
A partner with answers
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What is RevOps?
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RevOps, short for Revenue Operations, is a strategic and holistic approach that brings together marketing, sales, and customer success teams within an organization to align their efforts towards a common goal of driving revenue growth.
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How does Traction Complete’s suite address the needs of Revenue Operations?
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Traction Complete offers solutions tailored to the needs of Revenue Operations teams. These include improving data hygiene and trustworthiness, eliminating manual and mundane work, and providing agility and control for quick updates without delays. Products like Complete Clean, Complete Hierarchies, Complete Leads/Automate, and Complete Influence are designed to streamline processes, enhance data accuracy, and improve the overall efficiency of revenue-generating teams. All 100% native within Salesforce.
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What is the difference between RevOps and Sales Ops?
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Revenue Operations (RevOps) and Sales Operations (Sales Ops) both aim to optimize revenue-generating functions within an organization, but they differ in scope and approach. Sales Operations focus on supporting and improving sales performance by managing sales processes and tools to drive efficiency within the sales function.
In contrast, Revenue Operations take a more comprehensive approach by aligning marketing, sales, and customer success functions to drive revenue growth across the entire customer lifecycle. RevOps teams break down silos between departments, collaborate, and coordinate strategies to optimize revenue-generating activities from lead generation to customer retention and expansion. RevOps require cross-functional cooperation to optimize the end-to-end customer experience and maximize revenue potential.
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Where can I learn more about RevOps best practices?
- Subscribe to the Revenue Optimists
