Stop your teams from operating in a vacuum
No more silos. Build the revenue-focused nerve-center of your business removing slow, siloed and manual processes that hold your sales, marketing and customer success teams back.
Take control of bad data
Dirty, disconnected data wreaks havoc on forecasting, reporting, and revenue. Automate data hygiene so you’re always armed with clean, accurate data.
Align the revenue lifecycle
Disparate and siloed data breaks down across the customer journey. Streamline data and processes across sales, marketing and success teams.
Scale faster and smarter
Stop wasting time and energy on manual processes. Visualize account hierarchies, sales territories, and relationship maps and turn insights into sales and revenue.
How Cresta’s RevOps team overhauled territory planning and lead routing
Our lead routing was very, very manual. With Traction Complete, we’ve actually been able to automate the process entirely.
Stephen Daniels
Senior Director of Revenue Operations at Cresta
FAQ
A partner with answers
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What is RevOps?
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RevOps, short for Revenue Operations, is a strategic and holistic approach that brings together marketing, sales, and customer success teams within an organization to align their efforts towards a common goal of driving revenue growth.
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How does Traction Complete’s suite address the needs of Revenue Operations?
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Traction Complete offers solutions tailored to the needs of Revenue Operations teams. These include improving data hygiene and trustworthiness, eliminating manual and mundane work, and providing agility and control for quick updates without delays. Products like Complete Clean, Complete Hierarchies, Complete Leads/Automate, and Complete Influence are designed to streamline processes, enhance data accuracy, and improve the overall efficiency of revenue-generating teams. All 100% native within Salesforce.
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What is the difference between RevOps and Sales Ops?
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Revenue Operations (RevOps) and Sales Operations (Sales Ops) both aim to optimize revenue-generating functions within an organization, but they differ in scope and approach. Sales Operations focus on supporting and improving sales performance by managing sales processes and tools to drive efficiency within the sales function.
In contrast, Revenue Operations take a more comprehensive approach by aligning marketing, sales, and customer success functions to drive revenue growth across the entire customer lifecycle. RevOps teams break down silos between departments, collaborate, and coordinate strategies to optimize revenue-generating activities from lead generation to customer retention and expansion. RevOps require cross-functional cooperation to optimize the end-to-end customer experience and maximize revenue potential.
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Where can I learn more about RevOps best practices?
- Subscribe to the Revenue Optimists
