Build sales processes that make sense and money

Improve the quality of your sales data, territories, and overall seller productivity, so you can focus on bigger things.

Improve the quality of your sales data, territories, and overall seller productivity, so you can focus on bigger things.

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3,500+ Revops Leads Trust Traction Complete

Case Study

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Challenge

Keeping up when AI is changing everything

AI is reshaping how businesses operate faster than ever. In Sales Operations, that means you need to move quickly, stay aligned, and equip your team with tools that match the pace of change. Use AI to streamline workflows, empower decision-making, and stay ahead of the competition.

Make data the hero of your sales process

Dirty, disconnected data slows you down. Use AI-enhanced automation to keep data clean, accurate, and actionable, so your sales team can trust what they see and act faster.

Use sales strategies that work, at scale

Proven plays like multi-threading, land and expand, and account-based selling are even more effective when supported by AI-enhanced insights. Give your team the tools to turn strategy into repeatable success.

Update territory ownership in minutes, not weeks

Don’t let manual processes hold you back. Use intelligent workflows to adjust ownership, respond to market shifts, and adapt structures in real time, without waiting on IT.

“If we look at the pipeline that Traction Complete has influenced and the cost of our operators that were doing the manual work before Traction came in, we could confidently say that we’re seeing about an 11x return on investment.”

Max Messina Team Lead, Go-To-Market Operations

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Clean

Make better decisions with clean data

Make your team more productive and your insights more reliable by keeping a clean CRM. Find and eliminate duplicate data so you and your team have clean, actionable data to guide your decisions.

Explore Deduplication

Connect

Stop manually connecting accounts

Spend less time manually connecting parent-child accounts and more time analyzing the benefits of the connections. Automate account hierarchy connections to build better, more balanced territories that suit your go-to-market.

Explore Account Hierarchies

Scale

Make your data more actionable with AI

Improve the quality, audience segmentation, and depth of your data with AI. Fill gaps, fix errors and uncover new insights to give your team the information they need to make informed decisions.

Plan

Make territory conflicts a thing of the past

Let the process and data set the guardrails. Visualize your account hierarchies, build your territories, and orchestrate your lead assignment rules to create clear boundaries of ownership for your sales reps.

Explore Territory Management

ASSIGN

Assign the right lead to the right rep

Say goodbye to workarounds, custom code, and manual interventions. Automate lead assignment and data flows across different departments in Salesforce so you can speed up and sell more.

Explore Lead Routing

Enable

Make multi-threading easy

Make buyer committee management easy by enabling your sales team with a visual relationship map of the people that matter in their deals and boost their chance of turning pipeline into profits.

Explore Relationship Mapping

Clean account hierarchies help zoom sell more effectively

Complete Hierarchies allows our sales team to have a clear visualization of a company hierarchy and identify whitespace.

Heidi Davis
Manager of Sales Operations & Global Data

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FAQ

A partner with answers

What is Sales Operations?

SalesOps, short for Sales Operations, is a function within a business responsible for supporting and optimizing the sales team’s effectiveness and efficiency. It involves various tasks such as sales process design, performance analysis, sales tools management, territory planning, sales training, and forecasting. SalesOps aims to streamline sales processes, enhance productivity, and ultimately drive revenue growth.

How does Traction Complete’s suite address the needs of Sales Operations?

Traction Complete’s data management suite of apps for Salesforce provides SalesOps teams with the tools they need to maintain data integrity, automate workflows, optimize territory management, and gain valuable insights, ultimately driving efficiency, productivity, and revenue growth.

What is the difference between RevOps and Sales Ops?

Revenue Operations (RevOps) and Sales Operations (Sales Ops) both aim to optimize revenue-generating functions within an organization, but they differ in scope and approach. Sales Operations focus on supporting and improving sales performance by managing sales processes and tools to drive efficiency within the sales function.

In contrast, Revenue Operations take a more comprehensive approach by aligning marketing, sales, and customer success functions to drive revenue growth across the entire customer lifecycle. RevOps teams break down silos between departments, collaborate, and coordinate strategies to optimize revenue-generating activities from lead generation to customer retention and expansion. RevOps require cross-functional cooperation to optimize the end-to-end customer experience and maximize revenue potential.

Where can I learn more about Sales ops best practices?

You can learn more our VLOG series, The Revenue Optimists where you can tune into the minds of RevOps leaders and get expert advice in minutes.

Check out The Revenue Optimists