Popular Revenue Operations reads

Why CROs think their data is clean (and RevOps knows it isn’t)
Explore why CROs and RevOps disagree on CRM data quality and how to fix it. Hear key insights and practical tips from the 2025 survey.


How Archer's RevOps team reduces manual work by 95% with Traction Complete
Archer needed to automate how the team distributed leads and accounts to reps and needed a solution that could scale with their business.

Use Case: Why It’s Time to Replace LeanData (and How to Do It Right)
See how replacing LeanData can be your opportunity to streamline processes and elevate your GTM capabilities—well beyond lead routing.
More Revenue Operations resources

How to Validate Records in Salesforce Using Complete Leads and AI
Learn how to validate Salesforce records with Complete Leads and Complete AI. Flag fake leads and more at scale without rules, scripts, or manual review.

Use Case: Build vs. buy hierarchies (and how AI can help)
Learn how to simplify Salesforce account hierarchies using automation and AI for cleaner data and better GTM insights.

Salesforce Data Cleansing: How to Keep Your CRM Squeaky Clean
Learn proactive and reactive Salesforce data cleansing strategies to fix duplicates, improve reporting, and protect the customer experience

Designed for Scale: How to Normalize Salesforce Fields with Complete AI
Learn how to normalize Salesforce fields using AI. Clean messy fields and improve lead-to-account matching with Complete AI.

Salesforce E.164 Formatting: Automate Phone Number Cleanup with Complete Leads and AI
Learn how to standardize Salesforce phone numbers with Complete Leads and AI. Clean at scale without formulas, scripts, or manual cleanup.

Built for Your GTM: AI-Powered Custom Hierarchies
Complete Hierarchies allows RevOps teams to build custom account hierarchies in Salesforce and augment them with AI workflows.

Use Case: The untold NRR story hiding inside your account hierarchies
Unlock revenue clarity. This demo shows how to fix disconnected hierarchies and flat reporting across complex customer structures.

CRO strategies for data-driven retention & expansion
Discover how CROs and RevOps leaders at high-growth and enterprise companies are tackling retention, expansion, and data challenges in the AI era. Get actionable strategies and key insights from our survey.

How to Improve Net Retention Rate and Customer Expansion
Gone are the days of growth of all costs. Here’s how to calculate and improve your net retention rate and customer expansion.