Popular Revenue Operations reads

Why CROs think their data is clean (and RevOps knows it isn’t)
Explore why CROs and RevOps disagree on CRM data quality and how to fix it. Hear key insights and practical tips from the 2025 survey.


How Archer's RevOps team reduces manual work by 95% with Traction Complete
Archer needed to automate how the team distributed leads and accounts to reps and needed a solution that could scale with their business.

Use Case: Your first step with AI: Discover before you automate
See how RevOps teams can explore AI safely, validate data, and move to automation with confidence.
More Revenue Operations resources

Safe Salesforce AI Data Enrichment: How Complete Discover Makes it Possible
Stop choosing between speed and accuracy. See how Complete Discover lets you test AI data enrichment before deploying to Salesforce.

5 RevOps trends for 2026: How data, AI, and orchestration are reshaping teams
Find out the leading RevOps trends and strategies that will define how teams operate in 2026.

How to build the AI-powered RevOps engine
Discover how RevOps teams can use AI to clean messy data, enrich records, and deliver real-time insights that power smarter automation and scale.

AI + Account Data: the Use Cases Ops Can’t Ignore
Explore how ops teams use AI to turn Account data into actionable insights. Hear practical tips and real-world use cases.

Traction Complete launches Complete Discover to close gap between AI innovation and data governance in Salesforce
Traction Complete launches Complete Discover, a new product that uses Google Sheets to experiment with AI data enrichment, test prompts, and uncover GTM insights.

7 Salesforce Territory Management Best Practices (and How to Execute Them)
Improve your Salesforce territory management with these seven best practices. Optimize assignments, reduce conflicts, and drive results.

Use Case: The last mile of GTM strategy: Territory execution
See how territory execution in Salesforce automates assignments and transfers so your GTM plans actually get used.

How Hierarchy-Based Lead Routing Works (And Why it Matters for Enterprise GTM)
Explore how hierarchy-based lead routing powers enterprise GTM by combining clean account hierarchies, accurate matching, and automation.

How RevOps can scale lead routing smarter with AI-augmented automationÂ
Learn how AI-augmented lead routing helps RevOps teams deliver the right lead to the right rep, improve accuracy, and scale processes faster.