Popular Revenue Operations reads
Why CROs think their data is clean (and RevOps knows it isn’t)
Explore why CROs and RevOps disagree on CRM data quality and how to fix it. Hear key insights and practical tips from the 2025 survey.
How Archer's RevOps team reduces manual work by 95% with Traction Complete
Archer needed to automate how the team distributed leads and accounts to reps and needed a solution that could scale with their business.
Use Case: Why It’s Time to Replace LeanData (and How to Do It Right)
See how replacing LeanData can be your opportunity to streamline processes and elevate your GTM capabilities—well beyond lead routing.
More Revenue Operations resources
SHIFT Day 3: Architects of scale: Winning with a solid AI data strategy
Watch this on-demand session to see how AI can map complex account relationships, enrich parent-child connections, and build hierarchies on the signals that actually drive results.
SHIFT Day 2: Where AI meets operational reality
Explore how AI for Salesforce data quality can transform messy CRM data into a trusted foundation. Hear strategies from industry experts and see them in action with a hands-on Salesforce use case.
SHIFT Day 1: How Salesforce Admins Can Use AI to Remove Manual Work
We partnered with Salesforce Ben to explore how Salesforce admins and RevOps teams can use AI to reduce manual work and improve data workflows. Watch the on-demand session.
RevOps in the age of AI
Discover how RevOps leaders are adapting to AI—key projects, challenges, and opportunities to unlock growth and revenue in the age of AI.
How to Enrich Accounts and Assign NAICS Codes with Complete AI
Classify Salesforce accounts faster. Use Complete AI to enrich firmographics and assign NAICS codes with just a company name and domain.
How to Validate Records in Salesforce Using Complete Leads and AI
Learn how to validate Salesforce records with Complete Leads and Complete AI. Flag fake leads and more at scale without rules, scripts, or manual review.
Use Case: Build vs. buy hierarchies (and how AI can help)
Learn how to simplify Salesforce account hierarchies using automation and AI for cleaner data and better GTM insights.
Salesforce Data Cleansing: How to Keep Your CRM Squeaky Clean
Learn proactive and reactive Salesforce data cleansing strategies to fix duplicates, improve reporting, and protect the customer experience
Designed for Scale: How to Normalize Salesforce Fields with Complete AI
Learn how to normalize Salesforce fields using AI. Clean messy fields and improve lead-to-account matching with Complete AI.
