Popular Marketing Operations reads
Use Case: Roll-Up Reporting in Complete Hierarchies
Learn how to do roll-up reporting in minutes — right inside Salesforce.
Use Case: Improving the Marketing to Sales Handoff
Learn how to fine-time your lead routing and assignment processes.
Use Case: Improving Campaign Attribution Accuracy in Salesforce
Learn how automation with Complete Leads can save your sales reps time and provide marketing with the campaign attribution data they need.
More Marketing Operations resources
4 Scenarios where Marketing Ops can help boost SLA performance
Buckle up your speed-t0-lead and learn how to lift SLA effectiveness.
EP 33: MOps: How to align sales & boost SLA performance
7 Ways to Bridge the Gap Between Your MAP and CRM
With GTM motions like ABM, propensity, and content-based strategies evolving over time, your MAP and CRM platforms need to work seamlessly.
How to Truly Operationalize ABM
Target Account Strategy? ABM? ABX? Ditch the acronyms and jargon and learn how to go deeper in your ABM with the right tools and tactics.
How To Unite Your Revenue Team With a 360 Customer View
Learn a walk, crawl and run approach to align your team and supercharge revenue.
Attribution Showdown: Marketing Ops vs. Sales Ops
Learn how to go from the “us” vs “them” showdown to working together on attribution.
Trust + Data: AI Readiness Checklist
Spot and quash data quality issues that will impede your success with AI.
5 Game-Changing Use Cases for AI in RevOps
Discover how AI can surface better insights, improve team productivity, and reduce manual tasks.
The Ultimate Speed to Lead Guide
Learn how enterprise companies are using seven simple speed to lead strategies.
