Popular Marketing Operations reads

Use Case: Your first step with AI: Discover before you automate
See how RevOps teams can explore AI safely, validate data, and move to automation with confidence.

Use Case: Why It’s Time to Replace LeanData (and How to Do It Right)
See how replacing LeanData can be your opportunity to streamline processes and elevate your GTM capabilities—well beyond lead routing.

Use Case: The untold NRR story hiding inside your account hierarchies
Unlock revenue clarity. This demo shows how to fix disconnected hierarchies and flat reporting across complex customer structures.
More Marketing Operations resources

Safe Salesforce AI Data Enrichment: How Complete Discover Makes it Possible
Stop choosing between speed and accuracy. See how Complete Discover lets you test AI data enrichment before deploying to Salesforce.

How to build the AI-powered RevOps engine
Discover how RevOps teams can use AI to clean messy data, enrich records, and deliver real-time insights that power smarter automation and scale.

How to Enrich Salesforce Accounts with Sales Intel Using AI
Enrich Salesforce accounts with details like a business description, M&A activity, leadership changes, and more, using Complete AI.

SHIFT Day 3: Architects of scale: Winning with a solid AI data strategy
Watch this on-demand session to see how AI can map complex account relationships, enrich parent-child connections, and build hierarchies on the signals that actually drive results.

SHIFT Day 2: Where AI meets operational reality
Explore how AI for Salesforce data quality can transform messy CRM data into a trusted foundation. Hear strategies from industry experts and see them in action with a hands-on Salesforce use case.

RevOps in the age of AI
Discover how RevOps leaders are adapting to AI—key projects, challenges, and opportunities to unlock growth and revenue in the age of AI.

How to Enrich Accounts and Assign NAICS Codes with Complete AI
Classify Salesforce accounts faster. Use Complete AI to enrich firmographics and assign NAICS codes with just a company name and domain.

How to Validate Records in Salesforce Using Complete Leads and AI
Learn how to validate Salesforce records with Complete Leads and Complete AI. Flag fake leads and more at scale without rules, scripts, or manual review.

Designed for Scale: How to Normalize Salesforce Fields with Complete AI
Learn how to normalize Salesforce fields using AI. Clean messy fields and improve lead-to-account matching with Complete AI.