SHIFT Day 3

Architects of scale: Winning with a solid AI data strategy

Explore how AI can bring operational reality to your account hierarchies.

In this 60-minute session, you’ll learn how to:

  • Map complex account relationships with AI

  • Enrich your understanding of parent-child connections

  • Build hierarchies based on the signals that actually drive results

Hear strategies from Maschal, David Nelson (CEO, Traction Complete), and Bec Henrich (VP of Marketing, Traction Complete), then see them applied in a hands-on Salesforce use case with Ann-Marie Fleming and Lauren Maguire.

Watch the webinar

SPEAKER SPOTLIGHT

Your AI experts

Maschal Malek AI Product Manager, Asana
David Nelson CEO, Traction Complete
Bec Henrich VP of Marketing, Traction Complete
Lauren Maguire Customer Success Team Lead, Traction Complete
Ann-Marie Fleming Product Marketing Manager, Traction Complete