SHIFT Day 2

Where AI meets operational reality

Explore how AI can bring operational reality to your CRM data.

In this 60-minute session, you’ll learn how to:

  • Clean, enrich, and standardize CRM records

  • Eliminate duplicates and fix inconsistencies

  • Build a foundation your team can trust

Hear strategies from Darrell Alfonso, Mike Rizzo, and Bec Henrich, then see them applied in a hands-on Salesforce use case with Ann-Marie Fleming and Katherine Lesperance.

Watch the webinar

SPEAKER SPOTLIGHT

Your AI experts

Mike Rizzo CEO, MarketingOps.com
Darrell Alfonso Director of Marketing Strategy and Operations, Indeed.com
Bec Henrich VP of Marketing, Traction Complete
Katherine Lesperance Senior Customer Success Manager, Traction Complete
Ann-Marie Fleming Product Marketing Manager, Traction Complete