Salesforce’s biggest conference is right around the corner, and with it comes three action-packed days of learning, networking, and can’t-miss Dreamforce RevOps events across San Francisco.
Alongside the main keynotes and sessions at Moscone Center, attendees can look forward to a packed calendar of Dreamforce events happening throughout the city. Keynotes and workshops fill Moscone Center, but there are also Dreamforce events abound across the city that you can attend to spark connections and share fresh ideas.
Use this guide as your Dreamforce agenda builder so you can lock in the keynotes, events, and parties that should top your list this year.
What is Dreamforce?
Dreamforce is Salesforce’s annual conference and one of the largest technology gatherings in the world. Each fall, more than 150,000 professionals travel to San Francisco to learn new skills, explore Salesforce innovations, and connect with peers.
Described by Salesforce itself as “more than just a conference,” Dreamforce will have attendees joining hands-on workshops, product deep dives, and keynotes from business and industry leaders.
The event itself draws massive crowds from around the world, but it’s the live concerts, community service projects, and after-hours Dreamforce parties that really reinforce its reputation as a can’t-miss conference.
When is Dreamforce 2025?
This year, Dreamforce runs from October 14 to 16, 2025, with the event itself officially beginning at 8:00 AM, October 14th, 2025. Attendees have the opportunity to pick up their access badge from 11:00 AM to 9:00 PM the day before, on Monday, October 13th.
Where is Dreamforce 2025?
Dreamforce has called San Francisco home every Autumn since 2003, with the Moscone Center (747 Howard St, San Francisco, CA 94103, United States) as its hub. You can also tune in to the conference online on Salesforce’s free streaming service, Salesforce+
Dreamforce Agenda Builder: Best Dreamforce Events and Things to Do in San Francisco
Dreamforce packs a lot into three days, from Salesforce-led sessions to city-wide celebrations.
To help you plan, we’ve broken it down into two parts: what’s on the official Dreamforce agenda, and the after-hours Dreamforce parties across San Francisco that keep good times rollin’ after the keynotes wrap.
Just interested in the post-Dreamforce parties and events? Click on the highlight and jump straight to our top picks.
What’s on the official Dreamforce 2025 Agenda
Dreamforce Day 0 Schedule – Monday, October 13, 2025
Badge Pickup
11:00 AM to 9:00 PM
Moscone West on Level 1
Pick up your Dreamforce 2025 badge the day before the conference to avoid lines and make the first official conference morning stress-free. Early badge pickup gives you extra time to get oriented, explore the campus layout, and connect with other early arrivals.
Dreamforce Day 1 Schedule – Tuesday, October 14, 2025
Badge Pickup
6:30 AM to 6:00 PM
Moscone West on Level 1
If you didn’t have a chance to grab your badge on Monday, you’ll have to grab it today at Moscone Center. Picking it up early ensures smooth entry to all sessions and gives you time to settle in before the main events begin.
Dreamforce Campus Hours
8:00 AM to 6:00 PM
The Dreamforce campus opens with countless ways to explore and learn. Walk through the Campground and Agentic City to see Salesforce innovations in action, sharpen your skills in the Trailblazer Forest and Learning Labs, and connect with peers in lounges across Moscone. Don’t miss Dreampark, which offers interactive experiences and a lively atmosphere throughout the day.
Dreamforce Main Keynote
10:00 AM to 12:00 PM
Moscone South, LL, Keynote – Hall B
Marc Benioff, Salesforce Chair and CEO, takes the stage alongside special guests to kick off Dreamforce 2025. This year’s keynote focuses on the rise of the agentic enterprise, showcasing how humans and agents collaborate.
Product: Agentforce
Data Cloud Keynote: Activate Trusted Data Into Every App and Agent
12:30 PM to 1:20 PM
Moscone West, L3, Keynote – Room 3001
Salesforce leaders dive into how Data Cloud unifies fragmented data across systems to power Customer 360, Agentforce, and real-time insights. This keynote shows how organizations can leverage RevOps data management to make smarter, faster decisions at scale.
Role: Marketing, IT Business Leader
Product: Data Cloud
Topic: Data Activation
Slack Keynote: Reimagining Work for the Agentic Enterprise
2:00 PM to 2:50 PM
Moscone West, L3, Keynote – Room 3001
Slack takes the spotlight with a keynote focused on reimagining work for the agentic enterprise. Industry leaders share how they combine Slack and Agentforce to streamline workflows, enhance communication, and enable employee-driven AI agents. Live demos highlight Slack’s latest innovations.
Role: Administrator, IT Business Leader, Sales
Industry: Financial Services, Professional Services
Product: Sales Cloud, Slack, Agentforce
Admin Keynote
3:30 PM to 4:20 PM
Moscone West, L3, Keynote – Room 3001
Admins remain at the heart of every Salesforce org. This keynote highlights how admins can bring Agentforce, Data Cloud, Slack, and the Salesforce Platform together to build more agile and connected enterprises.
Role: Administrator
Product: Agentforce
Hackathon Showdown: Build the Future with Agentforce and Slack
5:00 PM to 5:50 PM
Moscone West, L1 Forest, Redwood Theater
End the afternoon by watching the Hackathon finalists pitch groundbreaking apps built with Agentforce and Slack. Teams compete for a $100,000 prize, and you’ll see firsthand how innovators are shaping the next generation of Salesforce applications.
Role: Administrator, Developer
Product: Slack, Agentforce
Topic: Agentic AI
Dreamforce Welcome Reception
5:00 PM – 6:00 PM
Close out the first official day with live music, food, and networking at Dreampark, Trailblazer Forest, and Moscone South. The welcome reception is a chance to celebrate with peers, connect with partners, and enjoy a festive kickoff to the week.
Dreamforce Day 2 Schedule – Wednesday, October 15, 2025
Badge Pickup
7:30 AM to 6:30 PM
Moscone West on Level 1
Didn’t get your badge yesterday, or only attending from the second day of Dreamforce onward? You’ll have a chance to pick up your badge slightly later at 7:30 AM with extended hours.
Dreamforce Campus Hours
8:00 AM to 5:00 PM
Campus access continues with hands-on learning, networking, and innovation showcases.
Dreampitch: AI for the Earth’s Future
9:00 AM to 10:00 AM
Moscone West, L3, Keynote – Room 3001
Entrepreneurs showcase AI-powered solutions designed to address global challenges like climate change and sustainable growth. Judges weigh in, but the audience decides the winner.
Products: Agentforce
Topic: AI innovation, sustainability, ecosystem health
Role: Entrepreneurs, nonprofit leaders, energy and utilities professionals
Agentforce Keynote: Become an Agentic Enterprise
10:00 AM to 10:50 AM
Moscone South, LL, Keynote – Hall B
Discover how organizations use Agentforce to deliver customer success in the agentic era. This session unveils new features and highlights real-world use cases.
Products: Agentforce
Topic: Building agentic enterprises, customer success, AI agents
Role: IT business leaders, executives
Agentic Tableau Keynote: Powering Decisions, Driving Actions
10:45 AM to 11:35 AM
Moscone West, L3, Keynote – Room 3001
Tableau Next brings analytics into the agentic age. See how humans and AI agents combine to turn trusted data into decisions that drive immediate action.
Products: Tableau, Agentforce
Topic: Analytics, AI workflows, decision intelligence
Role: Data analysts, executives, IT leaders
Agentic Service Keynote: Transform Every Customer Experience
1:30 PM to 2:20 PM
Moscone South, LL, Keynote – Hall B
Discover how Agentic Service creates proactive, personalized customer experiences by combining human expertise with AI agents.
Products: Service Cloud, Field Service, Agentforce
Topic: Customer service, AI agents, personalization
Role: Service leaders, support teams
Developer Keynote
2:00 PM to 2:50 PM
Moscone West, L3, Keynote – Room 3001
Developers get a closer look at the tools that power the agentic enterprise. Learn how to build apps with Agentforce, Data Cloud, Slack, and the Salesforce Platform.
Products: Salesforce Platform, Data Cloud, Agentforce, Slack
Topic: AI development, integration, app building
Role: Developers, IT leaders
Industry: Professional services, technology
Agentic Sales Keynote: Power Your Human and AI Sales Team
3:00 PM to 3:50 PM
Moscone South, LL, Keynote – Hall B
See how Sales Cloud and Agentforce reshape the sales process. Learn how human reps and AI agents team up to close deals faster and deliver more personalized customer experiences.
Products: Sales Cloud, Agentforce
Topic: Sales growth, pipeline, revenue enablement
Role: Sales leaders, RevOps professionals
True to the Core
3:30 PM to 4:30 PM
Moscone West, L3, Keynote – Room 3001
Join Salesforce Co-founder Parker Harris and product leaders as they share roadmap updates and answer unscripted questions directly from the audience in this annual Q&A session.
Products: Salesforce Platform
Topic: Roadmap insights, platform innovation, live Q&A
Role: Partners, admins, developers
Dreamfest with Metallica or Benson Boone
6:00 PM to 9:30 PM
Chase Center (Metallica) or Bayfront Park (Bensone boone)
The official Dreamforce celebration is also UCSF Benioff Children’s Hospitals’ annual Concert for Kids. You can choose your experience with Metallica at Chase Center (1 Warriors Way, San Francisco, CA 94158, United States) or Benson Boone at Bayfront Park (16th Street &, Terry A Francois Blvd, San Francisco, CA, United States).
Doors open at 6:00 PM, and seating is first-come, first-served, so plan ahead!
Dreamforce Day 3 Schedule -Thursday, October 16 2025
Badge Pickup
7:30 AM to 4:00 PM
Badge services remain available for anyone arriving on the final day.
Dreamforce Campus Hours
8:00 AM to 4:00 PM
Take one last lap through the Campground, Agentic City, Trailblazer Forest, and Dreamforce Lounges before the conference wraps.
IT Keynote: Build and Govern the Agentic Enterprise
10:00 AM to 10:50 AM
Moscone West, L3, Keynote – Room 3001
Explore what it takes to run IT in the agentic era. This session introduces design principles that help IT leaders connect, govern, and secure their systems while managing AI agents at scale. Expect live demos, product updates, and new security announcements.
Products: Agentforce, MuleSoft, Data Cloud
Topic: IT design principles, observability, security, agent-to-agent collaboration
Role: IT leaders, architects, system admins
Marketing Cloud Next Keynote: 3 Steps to Agentforce Marketing
10:00 AM to 10:50 AM
Moscone South, LL, Keynote – Hall B
See how AI agents transform marketing from one-way campaigns into dynamic, two-way conversations. Product leaders showcase how Marketing Cloud Next personalizes engagement across every channel and scales teams with limitless digital labor.
Products: Marketing Cloud Next, Agentforce
Topic: Agentic AI for marketing, personalization, cross-channel engagement
Role: Marketing leaders, digital marketers, RevOps professionals
Conversation with Google Founder Sundar Pichai and Marc Benioff
11:00 AM to 11:45 AM
YBCA, Keynote – Blue Shield of California Theater
A fireside-style session on the future of AI and business. Hear how Salesforce and Google work together with humans and AI agents to push the boundaries of what enterprises can achieve.
Products: Salesforce + Google ecosystem
Topic: AI innovation, business transformation
Role: Executives, strategy leaders, RevOps professionals
MuleSoft Keynote: Leading the Future of Agentic Enterprises
11:30 AM to 12:20 PM
Moscone South, LL, Keynote – Hall B
See how leading global companies orchestrate agents across ecosystems with MuleSoft Agent Fabric. This keynote focuses on developer workflows, integration, and innovation at scale.
Products: MuleSoft, Agent Fabric
Topic: Integration, agent governance, cross-ecosystem orchestration
Role: Architects, IT business leaders
Industry: Financial services, healthcare, life sciences
Customer Success Keynote: Build Your Agentic Enterprise
1:30 PM to 2:20 PM
Moscone South, LL, Keynote – Hall B
Learn how organizations cut costs, scale quickly, and build loyalty in the agentic era. Celebrate Customer Success Award winners and see how their strategies can apply to your business.
Products: Agentforce, Success Plans, Professional Services
Topic: Customer success, growth, loyalty
Role: Executives, IT business leaders, admins
Industry: Technology
Dreamforce Comedy Hour with Kumail Nanjiani
3:00 PM to 4:00 PM
Moscone South, LL, Keynote – Hall B
Close out Dreamforce 2025 with laughter. Kumail Nanjiani — Oscar-nominated screenwriter, Emmy-nominated actor, and celebrated comedian — leads this year’s Comedy Hour, delivering an unforgettable performance to cap off the week.
The Best Dreamforce After-Parties and Events in San Francisco
Dreamforce After Parties Day 0 – Monday, October 13, 2025
Atrium Lounge Welcome Reception
5:00 PM to 7:00 PM
201 3rd St
Kick off Dreamforce 2025 with the Atrium team at their brand-new premium location, just steps from Moscone Center. The Atrium Lounge is designed as your go-to spot all week for relaxation, networking, and a front-row view of the action — and the Welcome Reception is your first chance to experience it.
Marketers’ Welcome Bash by Sercante
6:00 PM to 10:00 PM
Yerba Buena Bar (141 2nd St)
Start your Dreamforce week with the Marketers’ Welcome Bash at The Growth Lounge. This community event brings together marketing professionals who want to connect, share ideas, and celebrate the start of Dreamforce with peers who share their passion for growth.
The Dreamforce Premiere by Operatus
6:00 PM to late
Laszlo by Foreign Cinema (2526 Mission Street)
Start your first Dreamforce 2025 evening with The Dreamforce Premiere — the officially unofficial opening party. Set against the cinematic backdrop of Foreign Cinema and Laszlo, this event blends crafted cocktails, live DJ sets, and high-energy vibes that set the tone for the week ahead.
Dreamforce After Parties Day 1 – Tuesday, October 14, 2025
PSA Power Breakfast by Spaulding Ridge
8:00 AM to 9:00 AM
Fogo de Chão Brazilian Steakhouse (201 3rd St, Suite 100)
Not technically an “afters” event, this breakfast-and-learn hosted by Spaulding Ridge and Certinia lets you fuel up before the first keynote. This partner event dives into how AI-powered digital labor is redefining what it means to be a services team.
Experience Pendo in and around Dreamforce by RevOps Co-op
1:00 PM
Vina Enoteca (700 Welch Road, Palo Alto)
Take a short trip outside San Francisco for an afternoon of thought leadership with Pendo. This half-day event brings together industry leaders, Pendo executives, and customers to share practical insights, real-world stories, and forward-looking perspectives on AI and software experience management.
The RevOps Dream Team Happy Hour
5:00 PM to 9:00 PM
Soma Eats on Second (186 2nd St, San Francisco)
Wrap up the first day of Dreamforce 2025 with Traction Complete and the RevOps community, just a short six-minute walk away from Moscone Center.
This evening happy hour brings together revenue, sales, and marketing operations leaders for networking, good food, and conversation. Expect lively discussions around RevOps, data, and AI while enjoying San Francisco’s best bites, craft beers, and wines.
Hustle & Flow 2025
9:00 PM to 1:00 AM
Hawthorn SF Nightclub & Lounge (46 Geary St)
Celebrate Dreamforce in style at Hustle & Flow 2025, one of the most talked-about parties of the week. Expect high-energy beats, a packed dance floor, and VIP experiences that keep the night going long after the conference wraps.
Dreamforce After Parties Day 2 – Wednesday, October 15, 2025
AI Unfiltered
2:00 PM to 5:30 PM
SandboxVR (767 B Market St, San Francisco)
AI Unfiltered is not another happy hour or vendor pitch — it’s a peer-driven event built for RevOps leaders who want real conversations and practical tactics. Join revenue, sales, and marketing operations professionals for curated roundtables, networking, and honest discussions about how AI is reshaping RevOps.
This year, we’re transforming SandboxVR into the ultimate RevOps clubhouse. Alongside peer-to-peer sessions, you’ll have access to four VR rooms for an immersive gaming experience, plus local vendors serving up music, drinks, and treats:
- DJ Pauline spinning live sets throughout the afternoon
- 1oz Coffee pouring espresso, cold brew, and specialty drinks
- Little Sweet serving handcrafted drinks and bites
- Golden State Treats bringing nostalgic carnival-style snacks
- Nova’s Ice Cream Cart scooping fresh, small-batch ice cream
Event Agenda (drop in anytime)
2:00 PM — Welcome and networking icebreaker
2:20 PM — Roundtable session 1
3:00 PM — Networking break
3:25 PM — Roundtable session 2
4:05 PM — Open networking
4:25 PM — Roundtable session 3
5:00 PM — Reflection & closing networking
The schedule is flexible, so you can hop in or out at any point during the afternoon. Whether you stay for one session or the full program, you’ll walk away with new ideas and connections.
Sunset Social
4:00 PM to 7:00 PM
Victory Hall & Parlor (360 Ritch St)
Unwind before Dreamfest at the Sunset Social Happy Hour, an evening designed for relaxed networking with golden hour vibes. Enjoy cocktails, light bites, and easygoing conversation with the Dreamforce community in a stylish venue just as the city shifts into nightlife mode.
Learn more
Pre-Dreamfest Cocktail Reception by Atrium
4:00 PM to 6:00 PM
STEM Kitchen & Garden (499 Illinois St)
Begin your Dreamfest evening with an exclusive cocktail reception just minutes from Chase Center. Set on an expansive outdoor patio and garden overlooking the San Francisco Bay, this reception offers a relaxed yet stylish atmosphere to connect with peers before the concert.
Make the Most of Dreamforce Events
Dreamforce 2025 packs the week with official sessions, after-parties, and community gatherings that create unforgettable experiences.
But if your focus is on on RevOps, mark your calendar for The RevOps Dream Team Happy Hour on October 14 and AI Unfiltered on October 15. Both Dreamforce RevOps events bring peers together to share ideas, trade lessons, and build fresh insights you can use right away.
Build your Dreamforce agenda, register early, and take full advantage of everything San Francisco offers during the conference.
