EP 15: IMPROVING ATTRIBUTION AND CAMPAIGN INFLUENCE

WATCH THE EPISODE

Kieran Snaith, VP of Revenue Operations at Qualified, is a guru when it comes to the Salesforce ecosystem, go-to-market strategy, and sales operations. He sits down with Traction Complete’s Dave Nelson to chat about:

  • Marketing attribution and the customer journey
  • How a campaign influence model helped close more deals
  • What tools are a must in your RevOps tech stack
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KNOW KIERAN

Kieran Snaith is the VP of Revenue Operations at Qualified, a leading pipeline generation for revenue teams that use Salesforce. He’s incredibly well versed in the Salesforce ecosystem, having run business development, go-to-market strategy, and sales operations. On top of that, Qualified has worked with leading B2B brands like Adobe, LaunchDarkly, and SurveyMonkey.

KIERAN'S PRO TIP

Kieran Snaith and Qualified recently implemented a campaign influence model, with the goal of better representing different touchpoints in the customer journey.

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