Dirty data is undermining your fundraising efforts
Nonprofits often rely on manual fixes to manage data issues like duplicates, errors, and inconsistencies. Without the right tools, small teams working with limited resources and fragmented systems struggle to keep data accurate, slowing down outreach, reporting, and engagement.
Fundraising is shifting with digital donors
Online giving, mobile apps, and fundraising platforms are creating more donor touchpoints, but also more duplicate and inconsistent data. Nonprofits need clean records to personalize outreach and avoid missed opportunities.
Funder expectations are rising fast
Donors, sponsors, and grant providers expect clear, accurate reporting, but fragmented systems and manual processes make it hard to deliver. Accurate, consolidated data is essential to prove impact, earn trust, and meet today’s accountability standards.
Digital growth creates disconnects
As nonprofits adopt more digital tools to manage donors, programs, memberships, and campaigns, disconnected systems create inefficiencies and blind spots. When data is unified, teams spend less time fixing and more time engaging.
The rise of digital giving has outpaced your processes
As donors give through mobile apps, websites, and third-party platforms, teams are left stitching together incomplete donation histories. Traction Complete helps unify those records, identify duplicates, and enrich missing details, so you can see the full picture of each donor and respond faster with accurate, up-to-date data.
Better data tells a clearer story
Today’s donors and funders want to see where their money goes and what difference it makes. Traction Complete helps you maintain clean, structured data so you can report on outcomes with confidence. With better visibility across campaigns, donors, and programs, you can eliminate gaps, respond quickly to audits, and tell a clearer story of your impact.
Managing data shouldn’t be this complicated
As nonprofits adopt more tools to manage donors, campaigns, programs, and memberships, data gets scattered fast. Traction Complete acts as a connective layer in Salesforce, helping you organize related records into a single view and reduce duplicate or conflicting information. The result? Smoother workflows, faster decision-making, and better alignment across teams.
Juggling grants, donors, and programs shouldn’t be a balancing act
Managing multiple revenue streams means tracking different rules, timelines, and reporting requirements. Traction Complete helps you organize and group related accounts so you can see how each donor or grant connects to a program, and tie every dollar to its impact. Whether you’re tracking household donations or corporate sponsorships, you’ll have structure that scales.
Messy data slows change
From shifting tax laws to unpredictable funding climates, nonprofit teams are under pressure to adapt quickly. Traction Complete gives you tools to stay agile, automating cleanup, standardizing records, and building flexible flows that evolve with your needs. When your data is reliable, pivoting becomes less risky and a lot more efficient.
How YMCA of San Diego County decreased duplicates by over 75% with Complete Clean
“I was spending 90% of my days working on duplicates and I might have only been able to eliminate 20 or 30 in a day. You feel really good when you run Complete Clean. You go through, preview the records, hit the merge button, and you’ve gotten rid of 300 to 400 duplicate records at a time.”
FAQ
A partner with answers
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We’re hesitant to automate data cleanup. What if something gets merged incorrectly?
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That’s a common concern, and it’s exactly why Traction Complete is built for flexibility. You don’t have to choose between automation and control. You can automate the heavy lifting while still manually reviewing edge cases or setting rules to protect specific data. And if something gets merged by mistake, you can undo it so you’re always in control of your data.
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We don’t have a lot of internal capacity. What support do you offer?
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Every nonprofit customer is paired with a dedicated Customer Success Manager who gets to know your data, your goals, and your team. Think of them as an extension of your staff, ready to guide setup, help solve problems, and make sure you’re getting the most out of the platform.
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How does Traction Complete help us stay compliant with funder reporting requirements?
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Clean, consolidated data makes it easier to track donations, programs, and grant funding across systems so you can generate accurate reports, meet compliance requirements, and show impact without scrambling at the last minute.
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What else can Traction Complete help us do beyond deduplication?
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Traction Complete goes far beyond cleanup. With Complete Hierarchies, you can connect related donors, programs, grants, and organizations into a single, organized view, helping you understand relationships, giving patterns, and affiliations at a glance.
And with Complete Leads, you can automatically match and route new records to the right person on your team, improving response times and reducing manual handoffs. It’s about more than clean data; it’s about using your data to work smarter, engage faster, and drive greater impact.
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