Undervalued for strategy, over-cycled on execution
The ultimate puzzle-solvers, marketing operations are the masterminds behind the marketing campaigns. Aligning with various teams on the right flow of data and the most strategic automation, MOps are the unsung heroes of the optimal customer journey.
Strategize with clean data
The best segmentation and automation strategy only works if your data is clean. Duplicates in your system poke holes in customer experience and make you look bad.
Orchestrate a data-syncing symphony
Let your MAP and CRM sing together. Orchestrate lead-to-account matching, account enrichment, and lead routing with a user-friendly drag-and-drop builder.
Impress sales teams with high-quality leads
The reputation of marketing is measured by the quality of the leads and opportunities they give to sales. Curate what goes where with automation that flexes as much as you do.
How Cisco improved lead and account assignment accuracy by 150%
“We’re spending a lot less time maintaining and double-checking the quality of our assignment routing. We are very confident in the assignments that we have in place.”
Cameron Barnes
Senior Manager of Marketing Operations at Cisco
FAQ
A partner with answers
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What is Marketing Operations?
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Marketing operations refers to the strategic planning, execution, and management of marketing activities within an organization to achieve business goals and objectives efficiently and effectively. Data plays a crucial role in marketing operations by providing valuable insights, enabling informed decision-making, and driving targeted campaigns.
Data serves as the foundation for understanding customer behavior, preferences, and needs. It helps in segmenting and targeting specific audience groups, personalizing messaging, and optimizing marketing tactics for better engagement and conversion rates.
Data also facilitates performance measurement, allowing marketing teams to track key metrics, analyze campaign results, and make data-driven adjustments to enhance future strategies. By harnessing data effectively, marketing operations teams can streamline processes, improve campaign effectiveness, and drive business growth through targeted and personalized marketing initiatives.
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How does Traction Complete’s suite address the needs of Marketing Operations?
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Traction Complete offers solutions tailored to the needs of Marketing Operations teams. By consolidating data from multiple sources and automating repetitive tasks like lead routing and campaign tracking, the platform boosts efficiency and minimizes errors. With intuitive orchestration tools and comprehensive performance analytics, marketers can plan, execute, and optimize multi-channel campaigns seamlessly.
Products like Complete Clean, Complete Hierarchies, Complete Leads, and Complete Influence are designed to streamline processes, enhance data accuracy, and improve the overall efficiency of marketing teams. All 100% native within Salesforce.
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Where can I learn more about Marketing Ops strategy?
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Check out our popular video blog series where leaders in RevOps and Marketing Ops come together to have discussions about hot topics, trends, and strategies.
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