Bring context to every record, flow, and decision
From segmentation to routing, AI can transform incomplete records into actionable ones, automating manual research and adding insights exactly where your team needs them.

From segmentation to routing, AI can transform incomplete records into actionable ones, automating manual research and adding insights exactly where your team needs them.
3,500+ Revops Leaders Trust Traction Complete







Normalize & standardize with AI
From aligning role and industry values to fixing all caps in names, titles and company entries, use AI to improve the usability of your data.


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Let AI do the validation
Improve the quality of your data by validating phone and email formats, fixing typos, and flushing out fake or unusable entries before they hit your workflows.


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Tap into new sources of data
Uncover new insights and fill data gaps by using AI waterfall enrichment with other data providers and your existing data, right inside Salesforce.


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Power your GTM with new action signals
Identify new data points and integrate them into your sales motions. Surface leads that meet your criteria and suppress ones that don’t, all within your existing flows.


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Do more with Traction Complete
Match leads to your ICP with AI-enriched account context
Incomplete account data shouldn’t slow you down. Our AI automation fills in missing firmographics such as industry, revenue, employee count and more. It can then evaluate ICP fit, determine routing actions, and deliver a clear summary explaining why the lead is worth your team’s time or not. The result is faster decisions, sharper focus, and a more efficient path to pipeline.
Standardize messy data and bring structure to every field
Inconsistent inputs, from job titles and industries to revenue tiers and regions, make it hard to segment, route, or prioritize leads accurately. With AI embedded in your flow, records are automatically standardized and categorized based on your business logic. That means cleaner lists, smarter routing, and consistent downstream reporting, all without manual cleanup.
Catch contact data errors before they impact outreach
Placeholder phone numbers and mistyped emails can block sales outreach, hurt campaign performance, and clutter your system. Use AI workflows to validate contact data in real time, flagging formatting issues, catching fake or placeholder values, and correcting common typos. Validation runs directly within your flows, keeping records accurate and automation running smoothly.
Build and augment custom account hierarchies with AI
Hierarchy data often reflects legal structure, but that is rarely how your team sells. Sales needs custom views by region, product line, partner model, or strategic relationship to plan effectively. While data providers offer a solid starting point, they may not capture every connection. AI built into your flows augments and aligns your hierarchies to reflect how you go to market, giving you a more complete view of the enterprise.
A partner with answers
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Can it be used for hierarchy data?
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Yes. We augment your existing account hierarchy by filling in missing relationships, like Global Ultimate, Domestic Ultimate, and Direct Parent, when your source data is incomplete. This gives you a more complete, more actionable view of your enterprise customers without overriding the data you already trust, and even supports alternative linkages beyond the legal hierarchy.
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Does it work with custom objects or only leads and contacts?
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It works across any object in Salesforce, including custom ones. Whether you’re managing partners, event signups, form submissions, or something else, you can apply the same logic to clean, enrich, and structure your records.
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What kinds of data enrichments does it provide?
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You can automatically add firmographic details like industry, revenue, and employee count; assign personas based on job title; determine ICP fit; supplement missing hierarchy relationships and more, depending on your needs.
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Are we restricted to certain prompts or use cases?
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No. You have full control over how prompts are used and which fields are evaluated. You can customize the logic to match your unique processes, personas, and data models. That means you’re not locked into rigid templates or limited AI use cases. You decide how and where it drives value. We will also support you with best practices and share knowledge.