We partnered with RevOps Co-op to dig into what’s really going on in the CRM.
Our 2025 CRO Survey surfaced something a little uncomfortable: half of CROs think their data is in good shape. But talk to the people in the trenches, RevOps leaders, and you’ll hear a different story. Think manual work, patchy reports, and hours lost to cleaning what was supposed to be “clean.”
So we brought different sides to the table.
Jayme Smithers (CRO, Traction Complete), Connor Fee (COO, Fathom) and host Camela Thompson unpack the disconnect between CROs and RevOps leaders when it comes to account data quality and confidence.
Watch to learn how top leaders:
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Align on business goals and define what “good data” really means
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Set realistic expectations for data accuracy (hint: perfection isn’t the goal)
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Prioritize the data that moves the needle for revenue and retention
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Establish clear data ownership across RevOps, Sales, Product, and more
Whether you’re cleaning up messy CRM records, planning territories, or reporting to the C-suite, this conversation delivers practical guidance on how to drive alignment, trust, and better decision-making across your go-to-market teams.
