It’s not secret. The B2B buying journey is complex and it’s getting harder for sales teams to close deals.
Gartner estimates that the average size of a B2B buyer committee is six to 10 decision-makers.
However, research from Foundry, which focuses on enterprise technology purchases, puts the average buying committee at 25 stakeholders.
In our webinar with Lenore Lang, Executive Vice President, Technology, Media & Telecommunications at Salesforce, we talk through the strategies and tools your customers can employ this year to close more deals.
