Attribution Showdown : Marketing Ops vs. Sales Ops

Imagine this: it’s been 7 months since a sales rep’s last outbound effort. A ton of work, some opens, but no responses. Fast forward to now, marketing has run a recent campaign and caught their attention…

When the deal closes, the age-old attribution question arises: Who deserves the credit? Was it the rep that reached out to the contact in the first place, or the marketing team that engaged them in a new campaign?

Learn how to go from the “us” vs ’them” showdown to working together on attribution:

  • Understand how ops leaders are implementing complex attribution models
  • Stop finger-pointing and align your sales and marketing teams
  • Get better multi-touch attribution to accelerate deals from lead to close

Watch the conversation


Your Attribution Experts

David Nelson CEO Traction Complete
George Samaras Director, Marketing Operations and Technology, Coveo
Scott Oliel Director, Business Operations and Analytics, Coveo