Inside RevOps: Targets, ROI, and Your ICP
Kieran Snaith, VP of Revenue Operations at Qualified, is a guru when it comes to the Salesforce ecosystem, go-to-market strategy, and sales operations. He sits down with Traction Complete’s Dave Nelson to chat about:
- Why inside sales teams fit best under revenue operations
- Targeting, improving ROI, and ICP
- How to balance different metrics and KPIs under a RevOps model
Get to know Kieran
Kieran Snaith is the VP of Revenue Operations at Qualified, a leading pipeline generation for revenue teams that use Salesforce. He’s incredibly well-versed in the Salesforce ecosystem, having run business development, go-to-market strategy, and sales operations. On top of that, Qualified has worked with leading B2B brands like Adobe, LaunchDarkly, and SurveyMonkey.
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