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EP 19: OPS FOR ABM: TARGETING, ATTRIBUTION & MEASUREMENT

Put your hands together for our latest guest on the Revenue Optimists! George Samaras is the Director of Marketing Operations and Technology at Coveo and an expert in Salesforce, Marketo, Eloqua, and other Hubspot platforms. In this episode, he sits down with Traction Complete’s David Nelson to talk about:

  • ABM best practices for marketing operations leaders
  • How to automate and centralize intent data in Salesforce
  • Tactics for moving leads across the buyer journey or funnel
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KNOW GEORGE

George Samaras is the Director of Marketing Operations and Technology at Coveo, an AI-powered search engine used for e-commerce, customer service, websites, and workplaces. In addition to being an expert in Salesforce, he carries nine years of experience in solutioning, consultation, and implementation.

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