EP 19: OPS FOR ABM: TARGETING, ATTRIBUTION & MEASUREMENT
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Put your hands together for our latest guest on the Revenue Optimists! George Samaras is the Director of Marketing Operations and Technology at Coveo and an expert in Salesforce, Marketo, Eloqua, and other Hubspot platforms. In this episode, he sits down with Traction Complete’s David Nelson to talk about:
- ABM best practices for marketing operations leaders
- How to automate and centralize intent data in Salesforce
- Tactics for moving leads across the buyer journey or funnel
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KNOW GEORGE
George Samaras is the Director of Marketing Operations and Technology at Coveo, an AI-powered search engine used for e-commerce, customer service, websites, and workplaces. In addition to being an expert in Salesforce, he carries nine years of experience in solutioning, consultation, and implementation.
Want to learn how you can use intent and touchpoints along the customer journey to guide your account-based marketing efforts?
Hear from George Samaras, Director, Marketing Operations and Technology at Coveo, to learn how you can use these signals to operationalize, automate your marketing efforts, and avoid analysis paralysis altogether. Tune in to this pro tip with George or unlock the full interview.
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