ABM Tactics for B2B Personalization
According to Sean Crowley, every B2B business uses account-based marketing strategies. It all comes down to the scale and level of personalization that teams include.
Listen to Episode 3 of the Revenue Optimists to hear from Sean about how leaders are using account-based marketing strategies to grow their businesses, plus Dun & Bradstreet’s three-step targeting strategy.
Get to know Sean
Sean Crowley is a data-driven marketing leader with over 20 years of experience in building marketing teams. His leadership skills are paired with strategic thinking and problem solving, as well as a talent for building sales enablement programs. He recently joined as the Vice President of Product Marketing at Right Networks.
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