Telecom complexity demands better data
As 5G expands, bundled services grow, and partner networks scale, telecom teams face rising complexity across every touchpoint.
Disconnected systems mean disconnected teams
Data lives across different billing platforms, mobile apps, partner portals, service tools, and spreadsheets, with each telling a different story.Without a consistent view of customers and partners, teams waste time reconciling records and chasing ownership, causing missed handoffs, slow follow-up, and lost revenue.
B2B telecom sales have never been more complex
Buyers span departments, regions, and subsidiaries. Layer on resellers, bundled solutions, and custom pricing, and it becomes nearly impossible to manage relationships or identify decision-makers without clear account structure and context.
Telecom’s push for AI is outpacing its data readiness
From churn prediction to network planning, telcos are racing to deploy AI. But inconsistent, duplicated, and incomplete data can drive AI to flag the wrong signals, miss key trends, and add to data chores.
Data you can trust. Automation you can scale.
Traction Complete helps telecom providers bring order to complex customer, partner, and sales data.
Whether you’re dealing with high-volume lead flow, multi-site buyers, or disconnected systems, we give your teams the visibility, structure, and automation they need to move faster and work smarter.
Clean, connect, and structure your data where it matters most
Telecom providers generate massive volumes of data from billing systems, mobile apps, partner portals, and service tools, but it rarely arrives in a usable state.
Traction Complete helps you clean, deduplicate, and connect that data inside Salesforce, giving your teams accurate, complete records with the right context to prioritize accounts, engage faster, and close more deals.
Map every relationship, from parent accounts to partners
Traction Complete helps you build dynamic hierarchies that reflect how telecoms really sell: across multi-site customers, OEMs, resellers, and buying groups.
With the right structure in place, you can unlock smarter routing, clarify ownership, and uncover new cross-sell opportunities.
Keep complex sales in sync across people, processes, and partners
Traction Complete powers automation across your GTM motion: from routing leads based on partner tiers and product lines, to triggering account handoffs when ownership or hierarchies change.
Our flexible Automation Engine lets you assign records by territory, partner status, or account structure, and track attribution across every channel so nothing slips through the cracks.
Add intelligence exactly where it drives action
AI works best when it’s built into your workflows, not just bolted on top of your data. That’s why Traction Complete embeds AI directly within your automation flows to enrich, categorize, and validate records in real time.
By improving the quality and structure of your data, our solution helps your team segment smarter, route faster, and surface insights that reps actually use.
How Windstream scaled with a unified view of the customer
“We’ve become infinitely more effective. It’s helping to drive strategy for every side of our business.”
Scott Ellsworth
VP of Sales Operations
FAQ
A partner with answers
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How does Traction Complete help telecom companies manage complex account relationships?
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Telecom providers often deal with multi-site customers, resellers, OEMs, and channel partners. Traction Complete builds flexible account hierarchies that reflect real-world relationships, so you can assign ownership clearly, route leads intelligently, and uncover new cross-sell and upsell opportunities.
You can then customize these hierarchies to match how your teams go to market, providing structure that fuels automation, reporting, and smarter engagement across every customer tier.
Check out Complete Hierarchies -
How is Traction Complete different from traditional lead routing tools?
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Traction Complete is a RevOps data management solution not just a lead router. Our native Salesforce suite is powered by a flexible Automation Engine and built to handle the complexity of modern go-to-market teams.
We go beyond basic assignment by combining intelligent lead routing with data cleaning, account hierarchies, partner attribution, and cross-object automation. That means you can route leads with full context, such as account relationships, ownership, and opportunity status, and automate more of your revenue process with confidence and control.
Explore our product suite -
We have massive volumes of data. Will your solution scale with us?
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Absolutely.
Traction Complete is purpose-built to handle high-volume lead flow, large account structures, and complex ownership models without slowing you down.
Our automation adapts to your rules and scale, so you can stay agile as your business grows. -
Can Traction Complete support our AI and analytics initiatives?
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Traction Complete offers AI capabilities that you can embed directly into your automation workflows, enriching, categorizing, and validating records where it makes the biggest impact.
Just as important, we help lay the foundation for broader AI initiatives, including AI assistants and advanced analytics, by cleaning and structuring your data at the source.
Whether you’re leveraging our AI-enabled workflows or your own models and tools, we ensure you have the high-quality input needed to drive accurate insights and smarter execution.
