Telecom complexity demands better data
As 5G expands, bundled services grow, and partner networks scale, telecom teams face rising complexity across every touchpoint. Success depends on reliable data, a shared view of customers and partners, streamlined processes, and the ability to act quickly with the right context.
Disconnected systems mean disconnected teams
With data spread across billing platforms, mobile apps, partner portals, service tools, and spreadsheets, each tells a different story. Without a consistent view of customers and partners, teams waste time reconciling records and chasing ownership, leading to missed handoffs, slower follow-up, and lost sales opportunities.
B2B telecom sales have never been more complex
Buyers span departments, regions, and subsidiaries. Add in resellers, bundled solutions, and custom pricing, making it nearly impossible to manage relationships or identify decision-makers without account structure and context.
Telecom’s push for AI is outpacing its data readiness
Telcos are betting on AI to improve forecasting, personalization, and service. But inconsistent, duplicated, or incomplete data leads to missed signals and manual cleanup. AI only works when your data is clean, connected, and ready.
Data you can trust. Automation you can scale.
Traction Complete helps telecom providers bring order to complex customer, partner, and sales data. Whether you’re dealing with high-volume lead flow, multi-site buyers, or disconnected systems, we give your teams the visibility, structure, and automation they need to move faster and work smarter.
Clean, connect, and structure your data where it matters most
Telecom providers generate massive volumes of data from billing systems, mobile apps, partner portals, and service tools, but it rarely arrives in a usable state. Traction Complete cleans, deduplicates, and connects that data inside Salesforce, giving your teams accurate, complete records with the right context to prioritize accounts, engage faster, and close more deals.
Keep complex sales in sync across people, processes, and partners
From partner attribution to lead routing to account handoffs, telecom workflows are anything but simple. Traction Complete enables intelligent automation across your go-to-market motion, triggering actions based on real-time changes, account hierarchies, or ownership rules. The result? More scalable operations, fewer missed opportunities, and stronger performance across every channel.
Add intelligence exactly where it drives action
AI works best when it’s embedded into your actual workflows, not just sitting on top of your data. Traction Complete uses AI to enrich, categorize, and validate customer records inside your automation flows, so you can segment smarter, route faster, and surface insights that reps actually use. From firmographics to account hierarchy and ownership clarity, every action is supported by accurate data and the structure your team needs to move faster.
How Windstream scaled with a unified view of the customer
“We’ve become infinitely more effective. It’s helping to drive strategy for every side of our business.”
Scott Ellsworth
VP of Sales Operations
FAQ
A partner with answers
-
How does Traction Complete help telecom companies manage complex account relationships?
-
Telecom providers often deal with multi-site customers, resellers, OEMs, and channel partners.
Traction Complete builds flexible account hierarchies that reflect real-world relationships, so you can assign ownership clearly, route leads intelligently, and uncover new cross-sell and upsell opportunities. These hierarchies can be customized to match how your teams go to market, providing structure that fuels automation, reporting, and smarter engagement across every customer tier.
Check out Complete Hierarchies -
How is Traction Complete different from traditional lead routing tools?
-
Traction Complete is a RevOps data management solution not just a lead router. Our native Salesforce suite is powered by a flexible Automation Engine and built to handle the complexity of modern go-to-market teams.
We go beyond basic assignment by combining intelligent lead routing with data cleaning, account hierarchies, partner attribution, and cross-object automation. That means you can route leads with full context, such as account relationships, ownership, and opportunity status, and automate more of your revenue process with confidence and control.
Explore our product suite -
We have massive volumes of data. Will your solution scale with us?
-
Absolutely. Traction Complete is built to handle high-volume lead flow, large account structures, and complex ownership models without slowing you down. Our automation adapts to your rules and scale, so you can stay agile as your business grows.
-
Can Traction Complete support our AI and analytics initiatives?
-
Traction Complete offers AI capabilities that can be embedded directly into your automation workflows, enriching, categorizing, and validating records where it makes the biggest impact. Just as important, we help lay the foundation for broader AI initiatives, including AI assistants and advanced analytics, by cleaning and structuring your data at the source.
Whether you’re leveraging our AI-enabled workflows or your own models and tools, we ensure you have the high-quality input needed to drive accurate insights and smarter execution.
