Nisha is a strategy and customer-focused business leader with over 15 years of experience in the high-tech industry. She is an expert in global go-to-market strategy and operations, with a proven track record of excellence in new product launches. Nisha excels at driving customer value and success, building and scaling global teams, and fostering growth through strategic partnerships.
About this episode
Talking strategy: retention & revenue
Want to learn the strategy that industry-leading companies use for new product launches and building GTM plans? Maybe you need to improve your customer retention or want to level up your revenue forecasting and pipeline.
Our latest episode of The Revenue Optimists has everything you want to learn about product strategy, retention, and revenue. We speak to Nisha Shukla MacMilan, VP of Strategy and Operations at NextRoll, to learn:
- How a former LinkedIn exec looks at strategy and planning
- How leading with data can help you improve customer retention
- The unexpected benefits of aligning your finance and revenue teams
Get to know Nisha
How to Improve Net Retention & Expansion
THE CRO’S ACCOUNT HIERARCHY GUIDE
The current GTM landscape continues to challenge B2B SaaS companies. Teams and resources are stretched, yet every organization is searching for the quickest way to drive growth.
So how can businesses best drive continued revenue growth while evolving through different GTM events? It starts with data and understanding your largest customers so that you can retain and grow effectively as a business.
You’ll learn:
- How GTM events can cause organizational challenges and impact your data
- How to lead with account data and overcome GTM risk
- The business impact of account hierarchies and connecting your accounts
- Strategies to grow and retain your revenue with account hierarchies
