“While working in house as a Marketing Ops pro, I was searching for the “holy grail” of ops setups but never found it.
It bothered me how what was being talked about on stage at conferences and what the reality was for how companies used technology was vastly different.
One day as I was working I realized companies aren’t using their software well because they don’t have the basics down. But they are trying to do really complicated things like multi touch attribution.
This led me to start Optiqs, a marketing operations agency that is focused on helping the rest of us catch up to the “experts.” Using marketing technology for more than just email. ”
