Lead routing for Marketing Operations

5 Lead Routing Plays to Boost Pipeline

Ever wanted to see inside the CRM of marketing operations experts? Download our playbook packed with five lead routing strategies and best practices that leaders are using to boost pipeline.


You’ll discover:

  • The top priorities and challenges of marketing operations teams
  • Tactics to improve pipeline, speed-to-lead, and the lead handoff process between marketing and sales
  • How to use account hierarchies to improve ABM efforts

Download the Free Guide

WHY DOWNLOAD OUR LEAD ROUTING PLAYBOOK?

Pipeline is the most important KPI for marketing operations and the driving metric of marketing teams. But without the right processes, systems, and data, leads sent from marketing to sales don’t receive proper follow-up.