We combine unrivaled years of Salesforce expertise with our consultative approach and customer driven roadmap to bring you data management solutions to meet your modern RevOps needs.
No one knows Salesforce like we do
We combine unrivaled years of Salesforce expertise with our consultative approach and customer driven roadmap to bring you data management solutions to meet your modern RevOps needs.
Mission
Untangling data complexity for revenue growth
As your business grows, so does your CRM data complexity. Our mission is to simplify data management in Salesforce, helping you uncover insights that empower data-driven decisions.
Data can be an incredible instruction set for your business—when managed correctly.
History
From Salesforce consultancy to SaaS builders
We began as the #1 consulting agency for Salesforce. After 1.4 million hours of insights gained from customer conversations, we realized a solution without tech debt was needed. So we started building SaaS solutions without compromise to take you further in Salesforce.
2007
2014
2015
2016
2019
2022
2022
2023
2024
7,500+
projects consulted on
1.4 Million
hours of consulting
338%
employee growth increase
We began as the #1 consulting agency for Salesforce. After 1.4 million hours of insights gained from customer conversations, we realized a solution without tech debt was needed. So we started building SaaS solutions without compromise to take you further in Salesforce.
Leaders
Meet our leaders
Our leaders are experts through and through, with over 40+ years of combined Salesforce experience steering the ship on our data management products and services
David Nelson is the CEO of Traction Complete. Before founding the company, he was the Director of Product Management at Traction on Demand, the world’s largest solely dedicated Salesforce consulting company that was recently acquired by Salesforce. He previously founded his own company after working as product manager at Blackboard.
Ernesto Valdes is the Chief Technology Officer at Traction Complete. His expertise includes Salesforce, machine learning, and development. Before becoming CTO, he was Traction Complete’s VP of Engineering, as well as Technical Development Lead at Traction on Demand.
Bec Henrich is the VP of Marketing at Traction Complete and an expert in building effective, data-driven marketing strategies. Her end goal is to craft engagement programs that create memorable experiences for the brand and customers.
OUR VALUES
Qualities that go beyond data
Adventure
We embrace innovation, exploring the limits of what’s possible for our customers and our own potential. Curiosity is welcomed, driving us to venture into the unknown and discover new ways to improve.
Community
Empathy, compassion, and support are at the heart of every interaction, reflecting our commitment to building a community where every employee is empowered to be their best, true self.
Integrity
We strive to always do the right thing, be honest and trustworthy, and to take full accountability for our actions and our work.
Growth
We are committed to the ongoing pursuit of knowledge, embracing learning and growth in all aspects of our work and our lives. By exploring new ways to grow and evolve, we believe there is always something new to learn and improve upon.
Well-being
We believe true wellness is a balance of feeding our passions, enjoying our hobbies, and cultivating meaningful relationships. We encourage every member of our team to not only find success professionally but to lead a balanced and fulfilling life.
