Solving the biggest problems in RevOps alongside Pender Ventures and Thomvest Ventures

Bec Henrich VP of Marketing

A story of growth

Today, we are proud to announce that we have secured a Series A round of funding led by Vancouver’s Pender Ventures and San Francisco-based Thomvest Ventures.

We started building products in 2014 as a part of Salesforce-acquired, Traction on Demand. Being experts in Salesforce, we saw that our customers kept coming back to the same data challenges. We saw the problems they faced and built our solutions around what they needed to grow and scale faster.

A few years later, we dedicated more people to these solutions and focused on them more. In 2018, we formalized as a subsidiary of Traction on Demand; and in 2022, we left the Traction umbrella to write our own story.

The future of data

Whether it’s for startups or enterprise organizations, we believe in the power of accurate and insightful data. Data will help you chart a path forward and can help teams act faster and with more confidence. But without quality and visibility in your Salesforce org, that path is in the dark.

“We believe that data is this incredible instruction set for businesses if done properly”, explains David Nelson, CEO of Traction Complete.

Where we started and where we’re going

Traction Complete is driven to help people manage their data complexity. We’re built from over a decade of consulting experience and understanding the needs and wants of customers on the Salesforce platform. We help you clean, organize and automate workflows in your business to power your revenue operations teams and streamline your business processes so business leaders can focus on growth.

Complete Hierarchies is the first automated account hierarchies solution for Salesforce; Complete Leads is a powerful and flexible automated routing, lead assignment, and matching tool. And most recently, we launched Complete Clean, a data cleansing tool that manages duplicate data in Salesforce.

“Traction Complete aligns with our investment thesis of enterprise systems of insight and workforce empowerment,” said Maria Pacella, Managing Partner of Pender Ventures. “Traction Complete is automating manual data entry and tracking to provide superior organizational insights for sales professionals in order to drive better processes and revenue growth. We couldn’t be more excited to partner with the team on their journey to ‘rev up’ RevOps and empower sales teams worldwide.”

Greg Malpass and Traction on Demand were focused on building a community that enabled and empowered people to explore their full potential. That’s a mission that we’re excited and privileged to carry forward to our customers, our team, our suite of solutions, and our partners.

What growth means to us

We’re in a challenging and uncertain time. But this is a remarkable compliment to how our team is doing and the value we provide as a business. To us, the valuation recognizes our potential – and it’s up to us to help other organizations reach that potential themselves.

“We recognize the current economic climate is making it tough for a lot of businesses,” said Nelson. “This funding is a great compliment to the team and a testament to the impact our products are having on sales teams.”

Our team is immensely proud of what we have accomplished so far and looks forward to applying this investment to build on our promise to provide best-in-class solutions to the problems that plague revenue operations and go-to-market teams.

Thank you to our partners and customers

Traction Complete wouldn’t be where we are today without the support of our customers, partners, and our incredible team of employees.

For every individual and business that we’ve had the privilege of working with, and those that we haven’t met yet, thank you.

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