MARKETING OPS & TRACTION COMPLETE PRESENT
7 ways to bridge the gap between your MAP and CRM
Your MAP and CRM should work together seamlessly like peanut butter and jelly… but some things are easier said than done. Check out the conversation on how Marketing Ops leaders are bridging the gap.
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3 Critical Factors to consider before you convert a lead in Salesforce
In the sales process, converting a Lead in Salesforce (to an Account, Contact, and Opportunity) is arguably the second largest…
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ABM vs. Enterprise ABM: Why Account Hierarchies are the key
Targeting an enterprise company isn’t straightforward — here’s why.
