Use Case: Improving Campaign Attribution Accuracy in Salesforce

Remember the last time you pulled reports in Salesforce to determine which marketing campaigns had the most impact on revenue, only to find your sales team’s opportunities only have one or two contacts associated with them?

Stop letting single contact opportunities ruin your attribution reporting.

Join us for a live demo to discover how Traction Complete’s lead-to-account matching engine can help improve the accuracy of your attribution reporting by automatically:

  • Adding newly created leads and contacts to existing opportunities based on campaign membership
  • Associating existing leads or contacts with newly created opportunities based on camapgin membership

Watch the demo