EP 16: FUNDAMENTALS OF COMPENSATION PLANNING
WATCH THE EPISODE
Give a warm welcome to a returning guest! Rosalyn Santa Elena is the Founder and CRO of the RevOps Collective and an expert of revenue operations, go-to-market strategy, and demand generation. This episode, she sits down with Traction Complete’s David Nelson to talk about:
- Who should own compensation plans between sales and RevOps teams
- The fundamentals of a good compensation plan
- Engagement rules and building plans around commission splits and partnerships
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KNOW ROSALYN
Rosalyn Santa Elena is the Founder and Chief Revenue Operations Officer at The RevOps Collective. With over 25 years of experience in multiple operational roles, her mission is to elevate the Ops function and Ops professionals. She’s also an advisor for several high-growth startups, a leader in multiple communities, a keynote speaker, and host of The Revenue Engine Podcast.
Beyond the dollar signs and percentages, what are the fundamentals of a good compensation plan?
According to Rosalyn Santa Elena, it starts with aligning on a philosophy, narrowing down on what kind of behaviour, goals, and impact you want to incentivize, and making sure that you build the plan around things that you can measure. Tune in to this pro tip with Rosalyn or unlock the full interview.
