EP 03: ABM TACTICS FOR B2B PERSONALIZATION
WATCH THE EPISODE
According to Sean Crowley, every B2B business uses account-based marketing strategies. It all comes down to the scale and level of personalization that teams include.
Listen to Episode 3 of the Revenue Optimists to hear from Sean about how leaders are using account-based marketing strategies to grow their businesses, plus Dun & Bradstreet’s three-step targeting strategy.
Sean Crowley is a data-driven marketing leader with over 20 years of experience in building marketing teams. His leadership skills are paired with strategic thinking and problem solving, as well as a talent for building sales enablement programs. He recently joined as the Vice President of Product Marketing at Right Networks.
Sean Crowley, VP of Product Marketing, Right Networks
The latest Revenue Optimists pro tip showcases Brooke Treseder’s number one rule for keeping data clean upon entry. Not to mention, what Sean Crowley describes as the “sacred seven” fields for data quality.