“It’s been 34 days since this lead should have been followed up with. How can this happen?!” – said someone, somewhere, way too often.
Master MQL vs. SQL in 3 Minutes
Marketing vs. Sales. MQL vs. SQL. Quality vs. quantity. These challenges have persisted for years but not anymore – it’s time to fix them.
What You’ll Learn:
- Quality over quantity: Focusing on high-quality leads.
- Overcoming Barriers: Resolving the “us vs. them” mentality.
- Defining Roles Clearly: Distinguishing between BDRs, SDRs, and marketing.
- Boosting Speed-to-Lead: Implementing best practices and tools.
