The current GTM landscape continues to challenge B2B SaaS companies. Teams and resources are stretched, yet every organization is searching for the quickest way to drive growth.
So how can businesses best drive continued revenue growth while evolving through different GTM events? It starts with data and understanding your largest customers so that you can retain and grow effectively as a business.
You’ll learn:
- How GTM events can cause organizational challenges and impact your data
- How to lead with account data and overcome GTM risk
- The business impact of account hierarchies and connecting your accounts
- Strategies to grow and retain your revenue with account hierarchies
