Poor MQL to SQL conversion rate?
It could be because sales are not following up on your leads fast enough. Harvard Business Review found that 50% of buyers choose the vendor that responds first. However, with the average response time to an inbound lead being 42 hours, it is clear that sales organizations have not set up their processes and tools to meet buyers’ expectations. Lead queues and assignment rules are big culprits in these slow response times.
In the next 45 minutes you will learn how to:
- Set up your Salesforce org to respond to Leads faster
- Effectively measure and reduce response times
- Configure your assignment rules natively to support Account-Based strategies
Reduced response times equal increased conversion rates.